The Arid Lands promotion update: (May 2024)

Here is my latest update on the various promotional activities I have undertaken to try to spread the word about my self-published books, and how successful or otherwise these activities have been.

1. Social Media

I continued to be active on social media promoting my books. I’ve pretty much dropped Twitter/X and increased my engagement on threads. I don’t just promote my books there, I try to interact more but have a pinned post with my book details. My author IG is however nearly all book promotion. Social media doesn’t appear to sell books but is useful for spotting opportunities.

2. Review blogs

The review blogs I approached resulted in one review but that review was posted across many platforms. I had approached 16 review blogs. Two asked for money so I didn’t take things any further. Speaking to other indie authors who have tried this one out of 14 is pretty much to be expected. It’s quite a time-consuming endeavour but will be worth doing again.

3. Indieverse awards

This was an opportunity I spotted on Threads. There were a number of free to enter categories as well as paid categories, but I only entered the free ones as I didn’t want to pay for something which is pretty much an unknown. The awards ended up being massively oversubscribed and the organiser implemented some sort of vetting/screening process which is very opaque. However as organiser it’s up to her how she manages this. Nominations were announced on 18th March and unsurprisingly The Arid Lands didn’t make the cut. She has promised opportunities for vetted authors who were not nominated. It remains to be seen how this pans out.

4. Collaboration with other authors

I started looking for ways to collaborate with other authors. The first was with a group of SF authors I knew through SPSFC3. We set up a discord and looked into ways to try to promote our books. I made some group graphics on Canva which we shared. We discussed various ideas such as group sales and largely decided to share opportunities as these arise. I’m not sure how this will evolve. We shall see.

I also joined a readers/authors group being run by someone on threads and entered The Arid Lands into their database. Again, I’m not sure how this is going to evolve.

So in conclusion, of all the activities so far, it still looks like free deals and participation in SPSFC3 as discussed in my December 2023 update have been the most worthwhile