Self Publishing Update (October 2025)

It’s been a while since I did one of these updates but that doesn’t mean I’ve been slacking. Instead I’ve been trying out different ways of finding my readership. And the main one I’m going to talk about here is collaborative book sales.

Setting a book either free or on sale on my own doesn’t tend to gain many sales or downloads, largely because my reach doesn’t extend sufficiently widely to get the attention of people who haven’t yet come across the book. So in order to mitigate this I’ve been taking part in a variety of collaborative events.

The first of these was a Stuff Your Kindle event. In this case the Dark Mode SYK. This had a really good reach and I put in Dragons of Dunmoray and was delighted to get over 4000 downloads from nearly 20 different countries.

However there was a downside. Firstly the books have to be set to be free downloads, so people are inclined to download many more books than they are ever likely to read. There’s no direct financial gain and it’s hard to determine how many of the people who download the book ever actually read it and whether any of these actually translate into reviews.

On the upside I did see an uptick in sales of my other books as well as an increased number of kindle unlimited page reads which coincided with the sale. So it certainly helped gain visibility.

I then had a go at participating in collaborative sales. These can be quite tricky to find – I often learn about them after the event, but I have managed to take part in five so far with varying results. In some sales I shifted zero books while in others I’ve done really well. In the latest sale I took part in, Permafrost ranked in the top 20 out of over 300 books, which was really pleasing.

I think the trick here is to match the right book with the right sale. For example in some sales different genres will outperform others. If your book isn’t a popular genre for that readership then you won’t get much traction. 

It’s all a bit of a learning experience and there are a couple more sales that I have my eye on and will be participating in over the coming months.

So keep an eye out. I’ll post here when they’re live. And grab yourself a bargain!