Marketing Red Rock – a plan for promotion

I don’t intend doing a great deal of marketing and promotion for Red Rock. This is a re-release and in my mind it’s already had its day. But rather than simply press publish and leave it there to gather dust, I’ve decided to do a few things to give it a boost. It will be interesting to see which, if any of these, result in an uptick in sales.

1. Author social media accounts, twitter, Instagram, other? In the end I decided to set up an author Instagram account. I then generated a set of promotional graphics using Midjourney and Canva which I will publish to this account at regular intervals.

2. Run a giveaway. (Unfortunately Goodreads only allows this for US authors so I will run it from my author IG account and try to boost on Twitter) The giveaway will be for an e-copy – that way I can run it internationally. It might be good though to have some additional swag or a prize to make it more interesting. The easiest thing for me to offer is a chapter critique.

3. Countdown deals on Kindle Unlimited. I could offer it free or at 99p  to coincide with a special event such Earth day.

4. Review copies. Offer review copies in various ‘groups’ I belong to in the hope that they will enjoy it and give it a boost.

5. Participate in indie author events eg #indieapril on twitter

I will report back on these and what effects they have, which appear to be the most useful, and which don’t appear to make any difference to sales. This will be useful for me when I come to self publish my next book, which won’t be a re-release. The next one will be something new.