Thursday, 23 November 2017

Guest post by Oliver Tooley, owner of Blue Poppy Publishing.

Oliver Tooley is the sole proprietor of Blue Poppy Publishing, a very small name in publishing, boasting a loose collective of self-publishing authors, and offering as much or as little help as an author wants or needs to produce a professional product. 

Blue Poppy began in 2016 when I was all ready to publish my first novel “Children of the Wise Oak”.

I was inspired by Liz Shakespeare’s “Letterbox Books” imprint and logo.

I liked the idea of having a name that would give my book an air of credibility, as if it was a proper publisher, and not just some amateur bloke printing up a few copies to sell to mates.

So, I asked around for ideas for a name, and my son, who is a mine of brilliant ideas, suggested Blue Poppy in reference to my grandfather Frank Kingdon-Ward who famously brought back the first viable seed of Meconopsis betonicifolia, the Himalayan blue poppy.

I spent money I didn’t have getting a logo designed, and subsequently also registered the name and logo as trademarks.

Having paid out for 100 ISBNs and experienced the insane hoop jumping required to make my books available in “all good bookshops” it occurred to me that other authors might enjoy having some of those tasks done for them.

I offered the Blue Poppy logo and ISBNs to anyone who was planning on self-publishing anyway but wanted to come under the umbrella of an established, albeit very tiny, imprint.

Soon I was approached by Ben Blake who wanted exactly that. With six self-published books already in print he didn’t need any help with production, but he is not a natural publicity hound, and hoped that having the Blue Poppy brand might add a certain degree of extra promotion.

His book “Black Lord of Eagles” was the second Blue Poppy title, published in April 2017.

The next author to join was Joni Dee.   Although I originally planned to take on only local authors, I couldn’t resist London based Joni’s offering. Having sold 750 advance orders for “And the Wolf Shall Dwell” and then finding himself let down by another publisher he came to Blue Poppy.

I introduced him to Dorset based Helen Baggott for editing, and she and Joni hit it off straight away.

Joni had to restart his advance orders campaign but when we published this summer he had recovered the majority of those orders. Joni came over to sign copies, and I spent two days  packing, addressing, and posting books all over the world.

Meanwhile, a little closer to home, author number four came on board. KY Eden had already published books 1 and 2 of The Redcroft Journals on Amazon Kindle, but needed a little help producing a polished professional print edition.  Blue Poppy did the formatting and found a new printer who were able to produce very short runs at a really competitive price. Redcroft Journals 1 “The Missing Journals” and 2 “The Raven Stones” are now in print, with book 3 coming soon.

Author number five approached me during the summer, and her book “Teeny Tiny Witch” has had the most Blue Poppy involvement of all. Edited by Sarah Dawes who edits all of my own books, the cover design and formatting was done in house, and I organised a crowdfunding campaign to raise the funds needed to cover production costs.

The book is due out early in December just in time to make a beautiful Christmas gift for any young reader.

Not forgetting myself of course. 

Since “Children of the Wise Oak” I have published the sequel, “Women of the Wise Oak” as well as a new children’s spoof animal spy story “For Cats’ Eyes Only” featuring cat detective Felix Whiter. Three hundred copies were handed out to children for the “Summer Reading Challenge” and the sequel “Dr Gnaw” is about to be launched early in December.

Looking to the future. In 2018 we have already confirmed at least one new author and half a dozen new titles, and with some production lead times as short as a few months, who knows how many books and how many new authors we will have published by this time next year?


Oliver hated writing in school. He finds using a pen for any length of time painful, and he makes sloppy mistakes. If it wasn’t for computers, he would never have considered being a writer. He has never been diagnosed as autistic, being high functioning, and not especially gifted; although undoubtedly, he is on the spectrum. 

At school he was diagnosed as “Brilliant but lazy” and “You’d forget your head if it wasn’t screwed on”.. He knew that wasn’t true after attempting to unscrew his head (really!). The only thing he agreed with was, “It’s never you is it? It’s always somebody else’s fault.”


  1. Great story! This is how success enterprises begin! Fair and helpful to authors. Give Olli some tail
    Wind and help him succeed! -John


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